Because while the money, work, technology, development staff, and location seem ideal, the business is one that makes me super uncomfortable. Their business is to train people to make money at day trading through seminars and software which are purchased for $3K-5K; these purchases are prompted by high pressure sales techniques and infomercials. All of their posters/advertisements imply that they can help you turn your nest egg into a dream life of wealth and nothing is said about any kind of risk. I really do believe they have the best intentions (they are not intentionally scamming people), but nevertheless, people will be spending thousands of dollars with them with unrealistic expectations. Even though the development environment seemed like a decent fit for me, I couldn't sign on with a company that made me so uncomfortable.