They've already got the right shape with the "Kisses" product. Pretty soon it's going to be impossible to buy anything remotely close to containing original/real/expected contents. I suppose they're working on changing expectations though.

Around me, if you go buy/taste a "Chocolate Eclair" 19 out of 20 times you're going to be eating some oil-filled piece of shit. It might as well be a Twinkie.