Interesting.... From an interview Brian J. Hogan, the "finder" of the iPhone gave to Wired:

Quote:
A friend of Hogan’s then offered to call AppleCare on Hogan’s behalf, according to Hogan’s lawyer. That apparently was the extent of Hogan’s efforts to return the phone.


Gizmodo's recount of how there were multiple attempts to return the phone to Apple through a couple of points of contact were..... False. I Know, big surprise.
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Bruno
Twisted Melon : Fine Mac OS Software