Apple's secrecy is obviously not helping them and it can be seen in their financials over the past 10 years. It's a shame they haven't been able to keep up with industry benchmarks established by their contemporaries like Microsoft, HP, Dell, etc.

The true cost of the leak is immeasurable, but $200M is a paltry sum and well within what can be considered a reasonable range. I'm sure Apple would estimate (conservatively) an even higher amount.

Gizmodo have also done harm to Apple's goodwill as many people will perceive this fiasco as a David/Goliath situation.

I think the bottom line to have come out of all the information presented so far is that the phone was stolen from the start. Intentions were dishonest and criminal from the start. Gizmodo was fully aware this was a stolen item. They were fully aware it belonged to Apple and of California law. They knew fully well that what they were publishing was in violation of further laws, such as trade secret law. Everything here says the acts that followed the initial opportunity were premeditated with willful disrespect for the law and intent to do harm to Apple and its employee Gray Powell.