the GOP strategy of creating an "alternative" sub-party
Well, the GOP didn't really create the Tea Party, they just commandeered it when it became useful to them. The "Tea Party" as we know it today has its roots in various factions of libertarianism that, at the time they were founded, wouldn't have anything to do with the mainstream GOP.
That's certainly the back story that's always been promoted to the press.
Brilliant, I suppose, given how effectively it appears to have worked.
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