Ah, but that's the thing, Apple now says you can't take users out of your app
I was specifically talking about the web, not apps linking to the web. But for apps, where you're not allowed to do this is for subscription content. So far.
The Sony reader has already been rejected from the app store, with rumors that this is why it was rejected as a new app.
The Sony program was rejected because it supposedly implemented a way to purchase within the app that didn't involve Apple. No one knows for sure what went on there because the app was never available. Kindle currently forwards you to the web to make purchases, we'll have to see if Apple disallows this later. If they do, again, IMO, it's an egregious abuse of the app approval process.
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