Hey, if you feel that isn't fair, considering the man-years of work that go into the player's hardware and software - feel free to buy the parts yourself and try building an equivalently sized unit with the space spec for anything less than $5000.

This isn't a PC - we don't just buy parts, put them together, and sell it. We develop stuff. If you look into it, PC makers (Dell, etc) make in the 20-30% range profit on sales, and more often than not they just get Intel to design the boards and pay MS for the OS.

You know that when you buy a pair of shoes (as an example that I know about), say for $100, the shop makes typically $50, the distributor makes around $15, and the manufacturer takes the rest.

This is how people get paid.

Hugo