Glad I'm not the only one noticing this. I suspect it has something to do with there generally being a better bike market in Europe than the US so more of it ends up there and then gets discounted eventually. Kind of the reverse of the car market.
That wouldn't surprise me in the least. According to their 2010 financial statements, about 40% of their sales comes from Europe, while their North American sales only account for about 13%. (That's across their entire product line, and not just cycling.)
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