Odds are it's blown out of proportion, as usual. Apple is such a polarizing company for people. And for the media, the news gets clicks, which gets ad revenue.

Lets see, the iPhone 3GS was slammed for not being new, just because the looks didn't change. Didn't matter, still sold like crazy and worked fine for most every owner.

The 4 was slammed for the antenna issue (managed to even catch me on that one for a bit), but turns out every phone back then pretty much had similar issues. Still sold like crazy and worked fine for most every owner.

The 4s was slammed for not being an iPhone 5, but stories kinda were muted due to Jobs passing soon after to fill the media with news.

The 5 had screen layering glue that was yellow until fully dried, the 5s has a fingerpint sensor fooled by hundreds of dollars worth of equipment to replicate a fingerpint. The 6 bends.

Anyone want to take bets on what the 6s media clickbait story will be next year?