Yeah, agreed that "Apple Menu" isn't particularly intuitive to direct newbies to that icon, but hey, at least that particular Apple menu has existed unchanged in the same spot since (I think?) all the way back to the first Mac or maybe even the Lisa.
Think of how many instruction sheets had to change (and become significantly more wordy) when, in Vista, Microsoft changed the "Start" menu to the "Shiny spherical button in the corner of your screen that contains some version of the windows logo" menu. Or similarly for the Microsoft Office line of products, which now have two or more different text-less menus in their upper left corner which replace what used to be the "File" menu.
Sometimes iconography makes things harder for everyone except the localization crew.