b) cause it to be distributed in MP3 form more heavily, which is the opposite of what the they intended.

exactly. Fewer people who would buy it even if they ripped it (i.e. most of us... well, if your into her at least) WON'T buy it now, simply because they can't rip it... and they'll seek it out online. On top of that, all it takes is ONE person who's drive can rip the disk... and bam, the whole scheme is averted in less time than it takes that person to share it on <\? echo "$file_sharing_utility_of_the_month" ?\>.They are shooting themselves in the foot.