Having several friends work there has revealed a lot I ddn't need to know about retail stores.

For a while, a friend was an assistant manager at a bicycle shop here (one of the largest). Their price tags were square fluorescent green stickers (orange for closeout). If you saw a price on something of $99.95, you would also see a number/code up above offset to the right, something like 0005. That was simply the employee discount price (on which they could still make a little money) printed with no decimals in reverse. And, yes, figures of $99.95 - 0005 were typical. 100%+ markup.