Straying a bit off topic, but I worked at a bike shop for several years. We made almost NO money on bikes (we had pretty low prices, but not super low). But we made a killing on accessories. That is why we would rather throw in a few $10 water bottles and some $12 water bottle holders rather than knock $44 off of the price of the bike. That "$44" that we just "threw in" only cost us maybe $8. On the otherhand, we made at most $50 off a bike. Service was another money maker.