I am not about to go back and forth on a messageboard with angry people, but I thought I would give a small explanation of how things worked on carplayer.com's end for those who may be interested. For those not interested, please skip over this post.
The units were purchased for just over $200 USD, shipping had to be paid from the UK to the US on all the units, then customs and taxes on all the units, then delivery charges to the carplayer office.
After all that was done, orders started being filled, requiring quite a bit of labor. About 98% of orders shipped right away and a LOT less complaints were seen on the board regarding these units vs. the e-store which would fill orders weeks after they were placed, or not at all.
A message was posted giving special prices to everyone on the board, $289 I believe. 75% of the units were sold at or around this price, half of them international with shipping of $38. If anyone would like to check with UPS, you can see that the shipping fee is a LOT more than $38 for UPS Express.
What does all this boil down to? Half the units being sold at or below cost. Why? Because of the very limited time to sell the units before the warranty ticked down, and the huge risk of having hundreds of anything in stock, as you never know what can happen, a big risk.
Once a lot of units were sold, we started making our profit on the last 100 units. It was posted numerous times to the board that prices would be going up (as we must make a profit).