Nah not really, we went all the way with Car Toys and it couldn't be said to be a success. That is, we put in all the hard work, got products in stores, got demo products in showrooms, went to the road shows, trained staff, worked out a reasonable margin and so forth.

I would have liked to have seen the Mk.2 buried in January 2001 (*shock revelation*) and work started then on a consumerised replacement. We didn't have to lose all the neat geek features to get the price down and reach a wider audience - it was as much about refinement and manufacturing changes as anything. Ironically (in the context of this thread) it was SONICblue who insisted on making a large batch of Mk.2A players.

Rob