Considering we have already paid for the majority of the parts to make 1000 players, and quite a lot of the parts for a further 1000, our investment to date is a little greater than the figure you mentioned!

Obviously we're keen to translate this investment into sales revenue, however the main reason we need to ship this batch quickly is because it is serving to test our new back office systems before the greater quantities begin. The developers are also keen to get feedback from real clients as soon as possible, so any issues or suggestions can make it into the consumer release (which is only a couple of weeks away).

As the web site states, empeg is a privately funded company. Of course, the car player is not our only source of income - we have achieved some considerable success in developing products for other brand names.

Rob