Commercials for General Electric are now employing an interesting use of technology. One Second Theater sacrifices one second of a commercial to show 30 individual frames of content. It's intended for curious DVR users to scroll to that second and flip through the 30 slides.

That's a clever use of technology. For now, it's non-invasive - view it if you want. Let's hope we don't start seeing "900 Frame Theater" in the future.

<edit> Reminds me of those few frames early on in Fight Club where Tyler was spliced in. Only easily viewed with DVD.