Any road up, it's a classic bit of work. I don't know if it would give the same impression to people who see it every day, but, speaking as a Brit, even the typeface on US road signs is immediately distinctive and pure Americana. That thing would be going in the display cabinet right by Empeg Serial Number One, except of course that the display cabinet isn't big enough...
They were actually trying to change the font, at one point - there was a 'new' one in development at a university over here, but I'm not sure it went over well, because people were too used to the one we've had for ages.
But I agree. The font in multi-dimensional. Stretch it a little, put it in brown, and you immediatly thing you're on an "old" highway..
Me.
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