I think a misplaced apostrophe is a minor detail when it's just too easy to stumble on the "shipping later this summer" line. My company does it too, but I'm sick and tired of paper announcements. They're very unnecessary and just plain silly when the competition has already been out there with a similar product for the past year (iPod mini).

The best marketing strategy Rio could hope to adopt would go something like this: "Now available. Everywhere."

Having the "best product no one can buy" doesn't cut the mustard. Again, I feel the same pain where I work.

A portable in my future will require a minimum of 60GB and a path for clean and clear dockable car installation (that implies allowing for a readable display and convenient/integrated controls). As I've said before... I love the empeg and won't give it up... But if I could have it in a hand-held form factor.... Mmmmm.

Bruno