The channel leaks also caused pre-order pages to go up all over the place (with dates) for our Mac RADEON 9200 PCI card. We just shipped the CD out to production last week. Some stores had it listed for pre-order with an availability date of mid July.

It's definitely easier when introducing something that is not intended as a direct replacement for a previous product (such as our release of the Mac 9800 Pro - streeted a few days after announcement and shipped same day from our online store).

I just get really bothered to see a press release and product pages and then have the product slip for months. If it is a definite, then by all means announce with a 30 day window. But I don't like to see Doom3 or Half-Life 2 scenarios where specific dates are promised while the company knows fully well they're impossible to meet.

Now, how do I update my GF's 256MB Chiba to a firmware version that supports Mass Storage? More importantly, Soup views...

Bruno