Okay empeg folks, now that you're a part of the sonicblue team, it's time for them to start helping you out. I've seen 2 different Rio commercials on VH1 in the past week. I have to say I'm very dissapointed in their "I'm listening" campaign (or whatever the slogan is). It's really ineffective and people who are unfamiliar with the product have no idea what they're selling.

What we really need is a shot of someone listening to their music with full visuals running, then a shot of them pulling their stero out of their car and bringing it inside. Simple and effective!

Tell the S3/sonicblue folks that their advertising is, to say politely, lacking.

DiGNAN