Okay, I'm starting to come around.

I've seen 2 Rio commercials so far.
-One just of this guy in a jacket with a baseball cap on who's standing in front of a white background, has headphones on, and is giving a slightly smug look to the camera. It shows him on screen for about 8 seconds, then switches to some words that say "I'm Listening". Then switches to "Rio". I didn't really like this one.
-The second one I saw was exactly like the first one but I like for one reason: It had George Clinton in it!! It only shows him like from the nose up, so I think that's who it is. I mean, who else has dreads like that?

Oh well, whatever Rio wants to do is what they'll do.

DiGNAN