I think the 700k units/month is for the new factory, which I would guess makes every player that iRiver churn out. I'd be suprised if the entire *aftermarket* head unit demand worldwide, for all models right from the most basic CD or tape deck, is up to 700ku/month.

I'll be interested in what they do with it, though, as (as I've said before) it's getting hard to fit DIN units into cars nowadays, which is slowly eroding the entire aftermarket stereo business.

Hugo