The product will be called the "Rio Car" followed by a model identifier. Although some at Rio were keen to include the "empeg" name in the product title, we didn't feel that "Rio Empeg" was very meaningful. That was the name of our company not the product, and has little significance to future clients who haven't previously heard of empeg.

Some manner of empeg branding is likely to remain on the packaging and user guide, identifying the origin of the product to those in the know.

Rob