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it is drop-dead beautiful

Not until it runs Toby's visuals (my pet feature). But seriously, you're right. iPods are a fashion accessory, a brand to show off, a badge of conformity, a... baaahh.

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Nearly all successful businesses do that sort of thing.

And have always done this sort of thing. Didn't even Shakespeare and other classic authors do the same thing with their works? Sell them as installment, then in a complete folio, then a hard bound folio, then leather bound, then a compendium, etc, etc. ::cough:: Star Wars ::cough::

Let's hope they ARE perfecting the iPod and not George Lucas'ing it. "Get the special 'Black Eyed Peas' Edition iPod, with an exclusive 2 gigabyte mix of 'My Humps'" ( @ Bitt )
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FireFox31
110gig MKIIa (30+80), Eutronix lights, 32 meg stacked RAM, Filener orange gel lens, Greenlights Lit Buttons green set