I don't strictly define Amazon and Netflix as walled gardens because unlike Apple, who controls the content AND the hardware, they only control the content. While that's not ideal at least you have FAR more choice of hardware (Netflix lists 33 devices, mostly bluray players and TVs). I'm fine if you want to have a different definition, but that's just how I see it.
Thats fair, and Amazon is going a similar route of trying to get their service on as many hardware devices as possible too. For me though, walled garden tends to hint at lock-in, and I seem similar lock-in if I were to choose Amazon, even though I have choice in hardware. I personally have stayed away from any digital only service including iTunes for any video content I wish to own. For The Daily Show, or for rentals, I've been fine with iTunes, since it's not content I'm keeping around.
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