Nokia let the North American market slip away long ago before consumer smartphones were popular. In not reclaiming that market space, they let 4 American companies come along and just own the consumer space (Apple, Google, Palm and Microsoft). Even the Canadian based RIM did well in some part of the consumer market, due to their brand awareness in the corporate world.
Exactly. Which is why Nokia+Anybody here in EU, where Nokia has always been very big, is quite interesting. If Nokia suceeds in building on its already good reputation by providing some device which can, to a significant extent, compete with the experience provided by Android and Apple, then there's a lot of people ready to go for their products. Those are very big numbers.
You have no idea how many people here, when facing the "need" for a smartphone and being presented with the Android/Apple choice, just ask "what's the Nokia phone to do all this?".
Indeed, this is not true in the US, instead.
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