My first attempt failed. It stopped producing bubbles and started smelling very sour.
I did some checking and discovered that the airing cupboard where it was living was topping out at 40 degrees celsius, so far too warm for bread yeast. I assume the heat killed it.
I was also using some crappy generic white flour. I started again yesterday, with some better flour (part white, part rye). I'm following a slightly different technique, with a much drier starter:
http://sourdough.com/blog/sourdom/beginners-blog-starter-scratch(at least it has pictures to compare against)