Now, thinking back on what I wrote. I'm curious which product this was. If it was a super-cheap little router that was entirely meant for home use, I could almost understand why they would deliberately leave out features which are complicated and confusing for home users. Most home users need the SSID to be visible, and the act of hiding the SSID would be like shooting themselves in the foot... Any home user advanced enough to legitimately need to hide his SSID can bloody well put DD-WRT or Tomato on there.

So yeah, I see a difference between the Home/SOHO situation and the corporate situation. Arguing that SSID hiding is a baseline requirement for every router?... maybe not so much.