How many of us have ever actually convinced someone to buy an empeg player without actually physically demonstrating the product to the prospective purchaser?
Hugo did a pretty good job of convincing me with no personal showing of a complete product. Then again I began ripping my CDs to MP3 back when a P166 chip was the fastest chip around. So I have always "gotten it" when it comes to seeing the ideal of not needing any physical media to have my music. The empeg was just the first mass market device I could find and trust to move the music away from my PC.