So SonicBlue claims there is no lucrative market for aftermarket car stereo components, yet Matsushita (a *bit* more of a technology leader than SonicBlue) is releasing a frickin' TUBE AMPLIFIED in-car MP3 player for about what 10GB RioCars were going for even before the price slash. I have a difficult time believing the empeg market is more of a niche than this goofy thing.