Im with you on that...I wish SonicBlue could have somehow find a way to market the Empeg at a competitive price to the masses. This is a product that I think would have made it if it had enough commercial backing, although I know was very expensive to produce. Perhaps, I am wrong, maybe the Empeg is a bit too "techy" and aimed soley at the audio enthusist. Either way, I am just glad I got one when I did.