Well, this is just the glass VFD. It is not the entire display board. Noritake sells them (bulk >20 units) for $56.xx each. After shipping and repacking, it averages out to just over $60 per.

The tiny ones, used as part of foxtrot_xray's kit, are more expensive because they have the circuit board attached on them.
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Paul Grzelak
200GB with 48MB RAM, Illuminated Buttons and Digital Outputs