The only Rio ads I've ever seen were before SonicBlue went under. They got some fairly big name recording artists for the ads. But the ads were closeups of these artists listening to headphones, obviously enjoying it, in front of a white background, and we couldn't hear what they were listening to. I don't believe that there was ever any picture or description of any Rio product, just a logo at the end of the spot.

Awful. Unless you were already familiar, you might think it was a headphone ad. Certainly there was no indication that they were advertising mp3 players. But, again, that was under SonicBlue. Now they're apparently not spending any money at all.