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Why is this? TiVo operates on the cell phone model.

Not really. After 1-2 years of service, your commitment to the cell carrier has been satiated and the phone is yours.

I think lifetime service is the best option and just come to grips that the Tivo box costs ~$400 (Unit + Lifetime Service).

I bought my SAT-T60 about 4 years ago. If it was a stand-alone and I opted for monthly service instead of lifetime, I would have given Tivo over $600 in fees at this point. While the service is good, that is an insane amout of money to be paid to a company that pushes ads onto my equipment (cell phones don't do that), and sells my viewing habbits right down to every rewind and pause I make.

Don't get me wrong, Tivo is good. The service simply isn't worth a recurring charge of $12.95 per month IMO.
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-Rob Riccardelli
80GB 16MB MK2 090000736