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Why is this? TiVo operates on the cell phone model.

Not really. After 1-2 years of service, your commitment to the cell carrier has been satiated and the phone is yours.


Yours to do what with? Most cell phones sold in the US are locked to a carrier so it's a paper weight unless you keep buying service or hack it. The same applies to TiVo.


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While the service is good, that is an insane amout of money to be paid to a company that pushes ads onto my equipment (cell phones don't do that), and sells my viewing habbits right down to every rewind and pause I make.


I think it's worth it but that's obviously a matter of opinion. But I'm sure that your cell phone carrier is making money off of marketing your information.