Well, Rio did show some amazing new things somewhere.

Amazing in this case sadly meaning that once again Rio marketing people have no clue. Changing naming schemes once a year is a bad idea, especially back to a model number driven system. How is a Rio ce2100 better then a Carbon? It's newer, so it should be better, right? Wait, it has half the storage? Well, now I'm confused. Also, ce2100? What does that even mean? What was so horribly wrong with just "Rio Carbon 2.5 gig". People seem to understand iPod 20 gig and iPod 40 gig well, instead of Apple iPod and Apple pe4625.

*sigh*