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How previously was previously? I thought it had been common knowledge for several years, now...

I'd say the difference is that Joe Sixpack who had never even heard of Scientology didn't know anything about what stars might have been members of the cult. That awful Travolta Battlefield Earth thing raised awareness in the geek community but still never really reached Joe Sixpack. Now, however, with the Scientology thing being discussed on Oprah, in AP stories, and so forth, the game changes. For this very reason, there's been a lot of press discussion about whether Cruz was hurting himself with respect to drawing negative publicity to his films.