I had nothing against Divx it's self. The idea was nice. But the implementation was horrible. They never really got this into rental stores. And studios were considering releasing only on Divx. Beyond that, the idea of renting a movie, and buying it if you liked it was definitly nice. No scratched disk issues, and no returns. (Although a rental place could allow returns, and credit your account a bit if you did). I also didn't like how it tied it's self to the player. Smart cards could have been used instead, allowing a person to move the disk and card to another player to watch.
Oh well, it's dead now, no need to worry about it anymore