I charge $65 an hour no matter who they are, unless, of course, it's family. Firm. It seems to cut down on the people asking for free help. I have 5 clients that use me for all their computer work. One is a local judge, the rest are small businesses. The trick is, If it takes me longer than I feel it should have, I charge them what I feel it should have taken me. I also knock my price down to $50 (without them knowing) if they're repeat business. Seems to work out. They hate calling me unless they really need me.