But you keep paying for that service after those three years, and you keep paying that $20.

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It was only 150 for lifetime service and 300+ for the TiVo and not many people came running.

That's not a very good example, because Tivos haven't cost $300 in a long time. Heck, you can get an 80 hour on their site right now for $70.

What I'm saying is that in my experience, the people I know who were turned off by Tivo weren't scared of the initial investment, they were scared of the monthly fee. These days there are so many bills for monthly services, it's hard to swallow another one.

In the end, it's all psychological anyway. The free box+ $20/month plan works out to about the same thing as buying a 40 hour Tivo, and then paying the $12.95 monthly fee. My argument is that all along the monthly fee is what scares people away.
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Matt