Hmm- interesting.
As you said, walmart.com has the price of $268.82, while Amazon.com's price has come up to $299.99.
When I bought mine from Amazon it was $268, then that same day the price jumped to $275.
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10101311 (20GB- backup empeg)
10101466 (2x60GB, Eutronix/GreenLights Blue) (Stolen!)