The change I'm talking about with regards to requiring a licensed electrician is only very recent, like within the past 2 or 3 years. I'm under the impression (after having done quite a bit of reading of the information provided by the ESA 2 years ago), that this change was the only one to affect the ability of non-licensed individuals to do the work. And that it only affects situations where money is changing hands.

What I don't know at the moment is how far down the electrical loop one can do this type of work without being licensed. New branches and new circuits are most definitely OK (both my brother and I have done work and have had it inspected within the past 3 years since this change has been in effect). But wiring up a brand new panel or making changes to the street-side connection may be outside this scope (that's not work I've ever done and as far as I know he hasn't done either).