That's definitely a part of knowing your demographic. Very good suggestion. Someone not savvy enough to work on their own computer is definitely the type of person who would consult the Yellow Pages. Many will still check the web, but if their computer is down for the count, that yellow book is definitely going to be a standby.

In contrast, I never check the Yellow Pages for anything (but probably should).. I'm not even sure I have one in the house at the moment.