Ok, the horseshit has started "officially" now.

How about these sweet quotes:

The CEO of HTC says "it’s one of the best industrial designs from HTC"

Seriously? You're unveiling a phone and you say it's "one of?" This guy needs some PR lessons. You always say it's "THE BEST" when you're announcing something new. "The best phone we've ever produced" - "The most modern design we've ever launched" etc..

At 11.5mm thick and 130g they claim it's

"The thinness is thinner than a #2 pencil, and lighter than a Swiss Army keychain knife"

Bullshit. On both counts. A pencil is not even 10mm thick, let alone greater than 11.5. A "keychain" swiss army knife at 130g? No, not quite. They even showed a slide which clearly illustrates the phone is much thicker than a pencil. Someone was asleep here.

The specs sound nice, and this could finally be some decent Android hardware (everything else sucks completely, including all the "Droid" phones). Hopefully they don't burn it with their lack-lustre PR and marketing.

The only thing I'm not digging from a hardware POV is the track ball. Bad bad bad. WTF would you want a trackball on a multi-touch LCD phone? This is going to be an achilles heel in the long run. Well, that and the fact the phone isn't all black on the front side. I can't really tell whether it's brown or champagne, both of which would be somewhat lame. The shape also screams "HTC" and Google should really have made sure the phone wasn't going to use some old molds HTC had lying around.

If this thing was able to run iPhone apps it would probably do really well though.

You can buy yours here (if your'e in the US): http://www.google.com/phone

From the new images it looks like the colour is actually fake-titanium-like. Still too brown at least in the on-screen examples.