It looks pretty bare to me too. I can't imagine anyone expecting a real "consumer" device buying one, not yet and certainly not in it's current form.

They've obviously been naive with this product launch, but looking at the product and it's intended market they're probably not the most consumer product savvy people in the world.

I'm sure that this experience will have taught them loads about outsourcing, testing, and QC. If the next batch has similar issues then they probably need to give up.