Digital River appeared in the following Forbes magazine article on customer profiling and providing customers with what they likely want. They're compared to the likes of Amazon and Buy.com. They are described as "doing all kinds of things that might not be possible." Digital River explains their part as '[we have] scale on [our] side, with 10,000+ clients for which [we] process millions of transactions." They're recording the customer behaviors, watching what sorts of things customers buy on a cross-company basis, and then using the customer information to "oversee marketing campaigns" such as e-mail advertising. They can then gauge whether the e-mail ads they send out are converting to sales. They say "we can spot a trend before it happens. it's not a hunch it's a fact. We are Amazon on Steroids."