Is it just me, or is that trailer (and all the Serenity trailers) edited really poorly? Like all the "jokes" are cut a fraction of a second before the punch line finishes. ("This is your captain speaking. We might experience some turbulence and then explo--". Which might be fine if it cut to an explosion, but it doesn't.) And then other ones are kind of played for serious.
I mean, I know what to expect from Joss Whedon (and Firefly), but to those people unfamiliar, I can believe that these trailers are confusing and off-putting. Because they are to me.
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Bitt Faulk