That was pretty slimy of them to do that, and they are rightfully catching all kinds of crap. What they are claiming the software does is just keeps track of how long you look at each ad to help target the audience better. That is scummy, but could be a lot worse (like Slashdot's overreaction - but that is typical Slashdot).

What has a lot of people even more pissed off is the inability to play the game. PunkBuster is broken and kicks people after one kill. Their master server keeps dropping people for no reason. A lot of others are crashing to the desktop (wow, BF2 flashbacks) with no warning/reason/error.

I'm also not sure where that screenshot could have come from. The ads aren't activated in game yet. According tot he forums, they won't be active for a couple more days.