Quote:
Except that the lead character drives an Aston Martin (tm), drinks a Pepsi (tm) and uses an Apple Macintosh (tm) to upload the virus into the alien ship.

In my book that's all fine if the lead character has to drive a car, drink a soda and use a computer - PROVIDED it is shot in context. Lingering shots of a brand logo totally destroy all credibility and turn the viewer against the product, and I think marketroids are starting to understand that.

Rob